Selling Self-Care: The Awkward Perils Of Going Mainstream
As with anything that goes mainstream, the concept of self-care is not immune to the myriad cultural and capitalist forces that be. So how do we critique its misuse, while defending its importance?
From marketing newsletter headlines to just about every third post on my Instagram—#selfcare has been used 4,027,652 times on the platform at the time of writing—self-care is everywhere.
But self-care dates back much further than the hashtag...